Privacy Policy & GDPR Statement

Last Updated: 01.01.2026

1. Introduction

G2Brands Limited (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

G2Brands Limited is the Data Controller for all brands operated under this entity, including but not limited to Entity, Prizm, Floormaster, Be New, Audial, and B-Aktiv.

2. Contact Details

If you have any questions about this privacy policy or our privacy practices, please contact us:

· Legal Entity: G2Brands Limited (Company No. 03187446)

· Email: [email protected]

· Postal Address: The Colony, Altrincham Road, Wilmslow, Cheshire, SK9 4LY, United Kingdom

· Telephone: +44 161 480 6204

3. The Data We Collect

We may collect, use, store, and transfer different kinds of personal data about you, including:

· Identity Data: Name, username, or similar identifier.

· Contact Data: Billing address, delivery address, email address, and telephone numbers.

· Financial Data: All payments are processed securely via third-party providers.

· Transaction Data: Details about payments to and from you and other details of products you have purchased from us (including spare parts).

· Technical Data: IP address, login data, browser type and version, and location data.

4. How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we use your data:

· To perform the contract we are about to enter into or have entered into with you (e.g., fulfilling an order).

· Where it is necessary for our legitimate interests (e.g., improving our products or website).

· Where we need to comply with a legal obligation.

· With your consent (e.g., for direct marketing).

5. Data Sharing

We may share your data with:

· Service Providers: Such as delivery couriers (to ship your goods) and IT/cloud service providers.

· Professional Advisers: Including lawyers, auditors, and insurers.

· Regulatory Bodies: If required by UK law. We do not sell your personal data to third parties.

6. International Transfers

As G2Brands has global operations (including a buying office in Hong Kong), some data may be processed outside the UK. We ensure a similar degree of protection is afforded to it by ensuring at least one of the specific safeguards approved by the UK Information Commissioner’s Office (ICO) is implemented.

7. Your Legal Rights

Under the UK GDPR, you have rights including:

· Access: The right to ask us for copies of your personal information.

· Rectification: The right to ask us to rectify information you think is inaccurate.

· Erasure: The right to ask us to erase your personal information in certain circumstances.

· Object/Restrict: The right to object to or restrict the processing of your data.

· Data Portability: The right to ask that we transfer the information you gave us to another organisation.

8. How to Complain

If you have any concerns about our use of your personal information, you can make a complaint to us at [email protected]. You can also complain to the ICO if you are unhappy with how we have used your data:

· ICO Website: https://www.ico.org.uk

· Helpline: 0303 123 1113